lenovo held a contest to launch the Yoga 2 — their new 2-in-1 tablet/laptop — and asked for designers to put together an image, copy, and icons showing unique "modes" of life. For my submission, I used this photo of a friend of mine, who had just landed her dream job as a zoo keeper, meeting one of her elephants for the first time. I chose the Tagline "create unforgettable moments" as a play on the adage "an elephant never forgets" and I used a checkbox like she was checking this off of her life's to-do list.
not only was my ad used by lenovo, for which I was awarded with one of the laptops they were advertising, but I also won the community choice award for the contest, voted on by the other designers.

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