In 2016, america's automotive trust (AAT) was developed to be the national-facing entity behind tacoma's Lemay — America's Car Museum (ACM). AAT formed an umbrella company under which the Museum and three other organizations were housed. Following AAT's creation, I was tasked with creating a suite of brands, identities and style guide for all five of these organizations — all of which needed to be unique to each but still have a common thread running through them to tie them all together.
the style guide is used to dictate the language used in all written and verbal communications and the branding guides define the rules for all visuals, logos, colors for each of the entities, and how they should be applied across different mediums.
click the links below to see the full guides: