Rebranding Concept

European travel site,, needed a fresh new look to rebrand the company. Their old logo was pretty dated and they wanted to have something that maintained the feeling of the original but had a more modern feel.

This logo features modern elements and contemporary trends. The Goddess Venus, from Botticeelli’s Nascita di Venere, of which the company’s original logo was based off, is stylized into a simple, crisp, semi-silhouette while remaining framed by her iconic clam shell.

Her playful smile, combined with the vibrant color palette, create a welcoming and upbeat vibe and the fixed-width, san-serif fonts bring the brand into the modern world. The logo also embraces the popular “flat” style but still evokes dynamic movement through the waving hair. This new Venus is perfect for bringing a younger, more modern element to