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Poster

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Education Program Info Brochure & Poster America’s Car Museum The Education Department at America’s Car Museum wanted to send out a brochure to all the schools and education groups in Western Washington to promote the myriad education programs that are offered at the Museum. They asked to create something that was informative for educators while still being appealing to look at. In order to achieve this, I created this 8-panel, multi-fold brochure that has all the details and programming information on one side, and then when you open the piece completely and flip it over, there is a blueprint-style design of a car that can be used as a poster. The blueprint not only acts as an advertisement for the Museum, but the call-out text used demonstrate the fundamentals of STEAM (science, technology, engineering, art & math) education and how they are all incorporated into an automobile. The blueprint/design motif is used throughout the whole piece to tie it all together.
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Metro Map

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Student Involvement Metro Map Pacific Lutheran University Residential Life at PLU wanted to have a visually intriguing way to show all the possible ways students could get involved in their community, both on and off campus, while attending the university. My solution for their request was this “metro map” of all the clubs and organizations available to students at PLU. The overall design is based on a Tokyo subway map, but each ‘stop’ represents a club or organization, the ‘lines’ are the different departments to which the clubs and orgs belong, the ‘junctions’ are where the different departments overlap and you, the viewer, are – of course – at the center of it all.
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Invitation

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Wheels & Heels Annual Gala Invite America’s Automotive Trust This tri-fold invitation to the largest annual fundraiser for America’s Automotive Trust is shown as you would open it, so, from left to right, you see the front of the invite, the inside flap when you flip the front up, and the fully open invitation. The focus of the event this year was high-end exotic cars and the palette was limited with black, white and red being the primary colors. With such a narrow field of color options, this piece was in danger of being very monochrome and bland. To remedy this, I added the tight crop of the Ferrari on the inside flap with almost nothing else on that panel to give it an in-your-face burst of color. I received some initial push-back when I first talked about the idea, as the client felt as though this would be wasting space, but after seeing the effect it had on the piece, they were very happy to keep the image in place. This also happened to be the 5th anniversary of America’s Car Museum, so I wanted to put a large emphasis on that milestone, which was accomplished by adding the […]
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Lenovo

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Your Life, Your Mode Contest Lenovo Lenovo held a contest, open to anyone, to design a print add they could use as part of their new campaign to market the Lenovo Yoga 2. The prompt: “Use your creativity and originality to share a photo, create an icon, and write a title that best captures the modes in your life.” Using title and icon styles that played well with Lenovo’s own branding, my design received 2nd place overall and was given the “Community Choice” award.  
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Branding

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Brand & Style Guides America’s Automotive Trust When I was hired by America’s Car Museum, one of the first large-scale projects they wanted me to work on was developing a solid brand and style guide for the Museum in order to give more legitimacy to the organization. Shortly after the new guidelines were in place, the Museum was taken under the umbrella of America’s Automotive Trust, which also oversaw three additional entities–all of which needed branding and identities, as well. Since the management really liked what I put together for the Museum, they then asked me to create a suite of guidelines for all five of the Trust organizations, that allowed each one to have it’s own, unique look and feel while maintaining a commonality to tie them all together. The end product was a very cohesive set of 5 branding guidelines (0ne for each entity) that layout everything from color palettes and logo usage to email signatures and letterhead lockups, as well as a style guide that details how all communications, written and verbal, should be conveyed to represent the Trust properly. Here you see a selection of pages from one of the branding guidelines and the style guide.
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Ugly Sweater

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Ugly Sweater Party Invite Club Auto Club Auto, an organization for automotive enthusiasts, wanted a fun invitation to send out to their members for their annual ‘ugly sweater’ holiday party, so I decided to create an ugly sweater invite for them. The idea was inspired by the traditional knitted sweaters that have recently been the center of so many such parties paired with the idea of the classic, family station wagon with a tree tied to the roof. My favorite aspect of this piece is not the art itself, but the way it was created. For this invite, I learned a new technique on how to “stitch” in Illustrator, which means that this realistic-looking wool image is a vector file, instead of raster, so it can be scaled to fit any format. Not only was this a fun piece to make, but it was also a great learning experience for me. The client was thrilled with the final product, as well.
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Marketing

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Drive the Blues Away Marketing Materials America’s Car Museum America’s Car Museum has a series of events called Signature Events which are held annually. Drive the Blues Away is the first event of each year and typically showcases live music, food, and booze in an effort to help shake off the winter-time blues. This particular year, the event also happened to align with the opening of a new exhibit in the Museum displaying convertible cars from the 50’s and 60’s. For the marketing collateral, I thought it would be fun to incorporate one of the actual cars that would be on display into the imagery used for the event, so I worked with the Museum’s collection manager to find the car that would fit the look I was going for. The result was this composite image of a young woman playing guitar in front of her ’57 Chevy convertible and welcoming the sunrise. Shown here are a few examples of the marketing materials produced for the event. In the front is the postcard invitation for the exclusive member preview. Behind, from left to right, are the posters that were distributed across the Puget Sound area and the front cover and inside […]
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Venere

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Rebranding Concept Venere.com European travel site, venere.com, needed a fresh new look to rebrand the company. Their old logo was pretty dated and they wanted to have something that maintained the feeling of the original but had a more modern feel. This logo features modern elements and contemporary trends. The Goddess Venus, from Botticeelli’s Nascita di Venere, of which the company’s original logo was based off, is stylized into a simple, crisp, semi-silhouette while remaining framed by her iconic clam shell. Her playful smile, combined with the vibrant color palette, create a welcoming and upbeat vibe and the fixed-width, san-serif fonts bring the brand into the modern world. The logo also embraces the popular “flat” style but still evokes dynamic movement through the waving hair. This new Venus is perfect for bringing a younger, more modern element to venere.com  
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Tasting Mat

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Glenmorangie Whisky Flight Tasting Mat Seastar Restaurant and Raw Bar I was tasked with designing a table mat for my client’s whisky tasting event. I wanted to create something that would both describe each drink they would be sampling, as well as create a brand recognition so they would be more likely to remember the Glenmorangie name after the event was over. My concept was realized by pairing the flavor profiles with multiple images of their respective bottles and labels. The outcome was a sophisticated, informative piece suited perfectly to the event.  
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Logos

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Logo Samples Clockwise from top-left: Overtime Brewery The owner of this brewery says that his beer is for anyone who doesn’t stop working just because it’s 5. He wanted a logo to reflect this sentiment. Therefore, the font I used on the clock face is one that I designed as a personal project – which I felt was perfect for this application – and the hands show that 5 o’clock has come and gone.   CardFish As a company specializing in business cards, this client wanted his logo to be eye-catching, original and fish-related. The outcome was a corporate blue, paper, origami fish. I’m very happy with the way this one turned out and the client was quite pleased, as well.   America’s Car Museum: 5-Year Anniversary In honor of their 5th year in operation, America’s Car Museum wanted a logo they could add to all of their advertisements and collateral to celebrate the achievement. They tasked me with creating an icon that was auto-related, celebratory and fit in well with their main Museum logo. My solution was this logo that is made to resemble a car badge and uses the same color palette as the Museum wings.   TurtleTrove […]
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