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Metro Map

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Student Involvement Metro Map Pacific Lutheran University Residential Life at PLU wanted to have a visually intriguing way to show all the possible ways students could get involved in their community, both on and off campus, while attending the university. My solution for their request was this “metro map” of all the clubs and organizations available to students at PLU. The overall design is based on a Tokyo subway map, but each ‘stop’ represents a club or organization, the ‘lines’ are the different departments to which the clubs and orgs belong, the ‘junctions’ are where the different departments overlap and you, the viewer, are – of course – at the center of it all.
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Lenovo

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Your Life, Your Mode Contest Lenovo Lenovo held a contest, open to anyone, to design a print add they could use as part of their new campaign to market the Lenovo Yoga 2. The prompt: “Use your creativity and originality to share a photo, create an icon, and write a title that best captures the modes in your life.” Using title and icon styles that played well with Lenovo’s own branding, my design received 2nd place overall and was given the “Community Choice” award.  
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Venere

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Rebranding Concept Venere.com European travel site, venere.com, needed a fresh new look to rebrand the company. Their old logo was pretty dated and they wanted to have something that maintained the feeling of the original but had a more modern feel. This logo features modern elements and contemporary trends. The Goddess Venus, from Botticeelli’s Nascita di Venere, of which the company’s original logo was based off, is stylized into a simple, crisp, semi-silhouette while remaining framed by her iconic clam shell. Her playful smile, combined with the vibrant color palette, create a welcoming and upbeat vibe and the fixed-width, san-serif fonts bring the brand into the modern world. The logo also embraces the popular “flat” style but still evokes dynamic movement through the waving hair. This new Venus is perfect for bringing a younger, more modern element to venere.com  
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Tasting Mat

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Glenmorangie Whisky Flight Tasting Mat Seastar Restaurant and Raw Bar I was tasked with designing a table mat for my client’s whisky tasting event. I wanted to create something that would both describe each drink they would be sampling, as well as create a brand recognition so they would be more likely to remember the Glenmorangie name after the event was over. My concept was realized by pairing the flavor profiles with multiple images of their respective bottles and labels. The outcome was a sophisticated, informative piece suited perfectly to the event.  
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Logos

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Logo Samples Clockwise from top-left: Overtime Brewery The owner of this brewery says that his beer is for anyone who doesn’t stop working just because it’s 5. He wanted a logo to reflect this sentiment. Therefore, the font I used on the clock face is one that I designed as a personal project – which I felt was perfect for this application – and the hands show that 5 o’clock has come and gone.   CardFish As a company specializing in business cards, this client wanted his logo to be eye-catching, original and fish-related. The outcome was a corporate blue, paper, origami fish. I’m very happy with the way this one turned out and the client was quite pleased, as well.   America’s Car Museum: 5-Year Anniversary In honor of their 5th year in operation, America’s Car Museum wanted a logo they could add to all of their advertisements and collateral to celebrate the achievement. They tasked me with creating an icon that was auto-related, celebratory and fit in well with their main Museum logo. My solution was this logo that is made to resemble a car badge and uses the same color palette as the Museum wings.   TurtleTrove […]
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